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2019 Yarnvent Calendar
Yarn Crush
CLIENT
Branding
Launching this Yarnvent calendar was a major undertaking that included marketing online for taking preorders months in advance, sourcing hand-dyed yarn from 24 local dyers, designing knitting and crochet patterns to use all 24 yarns, and managing a private Facebook group where a new clue was released for the knitting and crochet patterns each day. I managed a team of people to assemble each kit, including packing 24 mini balls of yarn in bags and packaging the kits in boxes ready to ship to customers worldwide.
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